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Unnaturally long arm symbolizes the consequences of not having a lightweight Samsung laptop. Teaser campaign presents problems caused by long arms in daily office life. The reveal uncovers lightweight solutions, which is the range of Samsung laptops. The campaign was accompanied by ambient events, such as online auctions of long-sleeved shirts or a blog of a man with a long arm.

• Webstar Creative

  Award in the category
  Web Design

• Webstar Creative

  Award in the category
  Copywriting

• Webstar Creative

  Recognition in the category
  Mailing

• Cannes Lions

  Finalist in the category
  Cyber Lions

• Kreatura

  Grand Prix in the category
  Internet/Multimedia/Office

• Kreatura

  Award in the category
  Internet/Multimedia/Biuro

• Golden Arrow

  Recognition in the category
  Interactive Campaign